River Voyages are a well established river cruise agent specialising in cruises geared towards the mature generation.
They came to us with their established branding and visual identity to create an editorial brochure to drive sales of the latest cruise itineraries they had on offer.
We worked with their visual identity to design a high-quality 'newspaper themed' brochure which captured the brands ethos and suited their target audience tremendously.
The unusual newspaper themed direct mail was a huge success and the River Voyages customers loved how unique it was.
To support the direct mail campaign we also created new email templates that highlighted the latest itineraries on offer.
With a strong brand identity already in place, it was both a pleasure to work on this project.