The Bespoke Foil Company specialise in handcrafted foil printing offering a unique service where you are able to work with them to create both personalised prints or bespoke wedding stationery.
They wanted a clean, user friendly e-commerce website and also a brand that reflected this. The design work completed for TBFC was from the ground up, consisting of initial logo and colour palette concepts right through to a fully optimised e-commerce website.
“It is clear to see Eccleston take pride in every job they complete. I believe we will have a long-lasting relationship”
Ashley Winstanley, Owner of The Bespoke Foil Company
Design
The website was designed to optimise conversion on mobile devices, which represents the majority of traffic coming to the store. Interactions were designed to allow for ease of browsing and quick discovery of products all which were accessible with simple gesture controls. This was underpinned by a clean user interface that utilised the importance of white space.
Video
One of The Bespoke Foil Company's most popular products is the unique foil handprint kits. Although the process is quite simple, they needed a short video that showcased this. We created a step by step tutorial vid which basically showed how it worked from receiving your kit and taking your prints to receiving your final foil handprint. This is an amazing product and a truly bespoke service they offer!
We worked closely together on the storyboard for the video and wanted to keep it premium which was reflective of the brand.
Once the new video was created, they began to share across all their social media channels in order to drive traffic drive traffic to the site. and generate orders.
Summary
Upon completion of the project, Ashley Winstanley, Owner of The Bespoke Foil Company was over the moon with the outcome of her new brand and e-commerce website: “I would highly recommend Eccleston for any project. They were very supportive and listened to my needs and wants whilst giving various options and alternatives. I honestly believe we will have a long lasting relationship and I look forward to working with them again very soon.”
